Alternative 3 (1977)

Director: Christopher Miles

It’s fascinating how people get taken in by hoaxes, particularly obvious ones, and even more particularly admitted ones. Nearly four decades after the fact, for example, people are still falling for Alternative 3; a Google search demonstrates as much in seconds. Rewatching it tonight myself, I find myself asking a number of questions about the thing, especially this: just how were people expected to receive it in 1977? I mean, I know how they did—either by not sticking around for the credits containing the actors’ names and panicking about it being real, or by reading the credits and berating ITV for perpetrating this irresponsible nightmare vision—but how were they meant to? The film’s own avowed copyright date is “April 1st 1977”, and I suspect it might’ve been more of a dead giveaway had it actually aired on that date… which it didn’t, since Anglia (the studio behind it) couldn’t actually get a slot for it on ITV that day and it actually aired nearly three months later. But would it have seemed more obviously fake or not?

For that matter, why am I even asking how “obvious” the fakery is? Is it only “obvious” because I already know it’s a hoax? Do the people in it only seem like they’re acting because I know they’re actors? If someone just sat me down with it and said “here, watch this” and I’d never heard of A3 before, how would it strike me? Compare it to Propaganda, which I didn’t know was a hoax when I watched it but I still felt there was something weird and wrong about it. Similarly, back in the early 90s I remember a program called The Einstein Code, which revolved around Einstein having developed a sort of “bad luck bomb”, it just got more and more preposterous, I got more and more “what the fuck is this shit”… and then I saw the “April Fools Production” credit at the end and I howled.

And this is why I wonder how people were supposed to respond to Alternative 3. Was it supposed to seem, you know, “wrong” to them in the way Propaganda and The Einstein Code did; were people supposed to look at this bizarre story of human colonies on the Moon and on Mars in the event of some terminal environmental catastrophe here on Earth and think “hang on, this doesn’t sound right” and wonder why some of the people in the film looked oddly like people they might’ve seen in other films of TV shows… cos what makes me ask is, in fact, the framework in which it’s presented, i.e. as an episode in a series called Science Report. Did such a series actually exist? I can’t actually find any reference to it online except in relation to A3; IMDB only lists A3 itself as an individual “TV movie” and has no entry for a series called Science Report that I can find. SO… if this series didn’t exist, were people surprised to see it on TV? If it did, were people surprised to find it had a bunch of reporters and other staff they wouldn’t have seen before? Did A3 seem, you know, “unlike” the other episodes? How “acted” does it really seem to other people? These are things I don’t know, and that’s part of what makes A3 so hard to actually appraise… the other part being, of course, that the story behind the hoax is the story, the hoaxed thing itself is in some ways just a prop…

Advertisements

One thought on “Alternative 3 (1977)

  1. Melbournite March 31, 2015 at 1:47 pm

    The Einstein Codes was also known as The Fifth Force, and was an Australian Channel 7 production, broadcast on April Fools Day in 1993. I had the same ‘wtf’ reaction as you when I saw it, right up until the end when ‘April Fools Day’ rolled across the screen. It has since disappeared into obscurity and has never, to my knowledge, been broadcast again, but I’m glad to see that some people still remember it.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s